Justin White is the CEO of K&D Landscaping, a full-service construction and maintenance landscape company located in Santa Cruz, California.
Taking over the family company in 2015, Justin has focused on sustainable growth with increased profitability. Expanding upon a solid foundation his parents built over 30 years ago, Justin took K&D from a small, mom-and-pop operation to a humming $10MM, culture-driven company just four years later.
Justin and K&D are highly involved with their community. Justin sits on multiple non-profit boards and is the chapter president of the local California Landscape Contractors Association. He recently debuted on the cover of Lawn & Landscape magazine where they showcased the quick growth of K&D’s design build department. K&D also won the “Be the Difference Award” in Santa Cruz county beating out 500 other nominations to take the top spot. With momentum on their side, K&D and Justin are poised to continue their aggressive growth trajectory.
Justin has embraced technology over the last four years in order to help scale their company. This included installing new software to aid in growth predictions and profitability. As with any growing company, there have been many obstacles and challenges along the way. Leveraging his 12+ years in the industry, (from laborer to now CEO,) Justin has an expansive perspective and his presentations are exciting and engaging - you won’t want to miss this one!