Schedule of Events

Formed in 1980, Prescription Landscapes grew from two young men with shovels and trucks to the $40-million business it is today. As the company grew, the founders were faced with constant challenges to improve output and productivity while also working as frontline producers and salesmen. Over time, competition and customer expectations required the addition of more staff and continuous improvement in business operating systems. From Excel spreadsheets and Quickbooks, to a painful experience with a custom ERP, to our current ERP, LaPlante and Haugen will tell you what worked, what didn’t, and the lessons they learned along the way.   

Avalon Landscapes needed to make a large-scale software and technology integration to grow the business. So, the team underwent a very aggressive and comprehensive integration of new accounting, management, estimating and scheduling software, as well as a new digital time keeping tool and smart irrigation controller integration. Cooke will discuss how the company prepared for it and managed to do it all simultaneously, as well as the roadblocks they hit after implementation, and come out still liking each other.

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Learn how technology revolutionizes the game-changing framework for landscaping businesses, shifting away from the traditional thumb rule GUESSTIMATION method. Gain insights from compelling industry statistics, uncover new opportunities, and avoid becoming the Kodak of the landscaping industry, which failed to adapt to changing times. 

In today's world, businesses that embrace data analytics have a major competitive edge over those that don't. Landscape companies need to leverage the data they are collecting to drive their business success. In this seminar, we will discuss the process of creating a data analytics position in a landscape company and developing how to identify and display key performance indicators for each position.  We will explore how to compile data from multiple sources, including Landscape Software, QuickBooks, HR Software, social media, Websites, and vehicle tracking systems and using this data to create individual dashboards for sales, operations, and admin.

 The seminar will cover topics such as:

• The importance of data analytics in landscape companies
• How to identify key performance indicators for each position in the company
• Extracting data from different sources and transforming it to a usable format in Microsoft PowerBI
• How to create effective dashboards and KPI’s for various departments in the company
• Building custom reports and visualizations in Power BI to track performance.

Attendees will leave the seminar with practical tips and actionable steps they can take to begin building their data analytics department.

Technology has also flooded our lives and it seemingly changes faster than we can keep up with. Some of it we don't understand and some of us avoid even trying to understand. How do you weed through it all, make the right decisions, and make technology work for your team, your clients, and your bottom line? The Pattie Group is a 55-year-old, award winning landscape design, build & maintenance firm based in the Cleveland, Ohio. The company has transitioned ownership from the first generation to the second. They employ professionals who have been with the company since its early years and developed many of the original processes and methods which helped lead it to success. Of course, they also employ hungry young professionals who started more recently and bring with them a greater understanding of the technology around us. Learn how the second-generation ownership is employing the immense knowledge of their long-time staff, partnering it with the technological skill of younger generation staff members and leading a technological renaissance in their organization.

Sustainability will be changing the very nature of the landscape industry.  We will need cutting edge landscape professionals leverage best available practices and technologies to combat climate change and differentiate themselves from the competition. This session will provide pragmatic steps that industry professionals from across the country are taking in both the private and commercial setting towards evolving how they do business sustainably with the use of technology. This session will cover a case study tied to California "Going Electric", how the state is dealing with drought conditions driven by climate change. The presentation is aimed at inspiring change and elevating the industry to be at the cutting edge of this movement.

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Providing exceptional service is the core of your green business, but your future success really relies on your ability to grow a profitable organization. In this session, WorkWave CEO, David F. Giannetto, will deliver actionable steps and advice on how to grow your green business and drive long-term success. This session will highlight how you can not only provide great service, but also grow revenue for your company and build its value in bigger ways - including:

• how to realize more revenue from existing customers
• how to close more new customers
• how to expand your service offerings
• how to gain more consistent recurring revenue.

With a clear growth strategy in place, you will also be better prepared to pivot due to economic, industry or unforeseen challenges. With the right plan, you can not only grow your revenue, but also build a company that is considered more valuable by potential acquirers.

An informal Q&A with some of our speakers. No stage, no mic, just a chance to pick their brains in a designated area without rushing the dialog between sessions or tracking them down on the exhibit floor.

You can ask them questions about their presentations or just talk to them about the general challenges and successes they’ve had with technology at their companies. This will also provide an opportunity to meet other attendees who have similar interests.

An informal Q&A with some of our speakers. No stage, no mic, just a chance to pick their brains in a designated area without rushing the dialog between sessions or tracking them down on the exhibit floor.

You can ask them questions about their presentations or just talk to them about the general challenges and successes they’ve had with technology at their companies. This will also provide an opportunity to meet other attendees who have similar interests.

Industry technology is nothing more than that, technology.  Implementing technology is a heavy lift for any company, regardless of size or resources you apply to the project.   Success relies on one thing, assimilation.  Assimilating your associates, vendors and customers is the real challenge that makes the difference when measuring success.  Domenick has taken nearly 20 companies through integration and implementations and 12 through the assimilation process, which was a game changer.

Bill Pope has scaled Unlimited Lawn Care to a large, fast-growing lawn care company. The company has made more than $20 million in chemical service sales in 2022 with 8 locations in 3 states. But a lot of that growth wouldn’t have been possible without the proper use of software and technology.  Pope has found a way to leverage technology to convert marketing spend into an over 80% conversion rate of leads into sales. During this session, Pope will explain the vetting process in the beginning, the ups and downs of making the company tech-savvy and how he continues to drive the technology mindset.

With more cities passing noise ordinances, battery-powered equipment is becoming more important in the industry. Even if you aren’t in a city considering a similar ordinance, the equipment has a number of positives, but also some challenges. The panel will discuss their battery-powered experiences, what’s worked and what hasn’t, what’s the return on investment, and more.

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One map to rule them all - that was our presentation last year. We talked about mapping as an essential practice in sales, client relations and operations. As we worked with our customers to set up this practice, we learnt that mapping is a whole universe in itself.

We were humbled by the possibilities. Humbled, because technology growth is expanding the scope of mapping faster than we can catch up with it. There are so many layers you can bring together and still keep building - what the sites look like RIGHT NOW, GPS data from robots and imagery from drones. We realized mapping is not a one time activity but a continuous one (like writing a daily diary). As long as your guys keep going to the sites, they will keep building, updating maps. Mapping is a habit and habits are best built by cultures.

In this session, we will talk about:

• Why are industry leaders investing in building a culture of mapping?
• How do you build this culture at your company?
• How does this affect strategic choices about software stack in your business?
• How are we shaping the past, present and future of mapping with SiteRecon?

New autonomous mower manufacturers are popping up everywhere, and established brands are evolving at a rapid pace in the commercial and residential space. Panelists will discuss how they’re using robots, their overall experience with them, what to expect in the future and more.