Schedule of Events

Lawn & Landscape Technology Conference 2021

Exhibit Hall Hours

Tuesday, August 31, 2021 - 4:30 p.m. - 6:30 p.m.

Wednesday, September 1, 2021 - 8:00 a.m. - 6:00 p.m.

Times, sessions and speakers are subject to change.

8:00 AM – 7:00 PM

Registration Opens
General Session

1:00 PM – 1:50 PM

Pre-Show Workshop: The Case for Social
All Access

Social media can be overwhelming and seem to not provide a lot of return-on-invest of your time and money. But there are many effective ways to reach potential customers and retain the ones you have through social media and digital marketing.

In this presentation, Lawn & Landscape’s Digital Marketing Strategist Clark Quick will:

• Introduce the basics of social media and why it is important to use to grow your business
• Go platform by platform and explain each ones benefits and how to use them effectively
• Show successful examples that Quick has used with Lawn & Landscape
• Address how to budget your time for social media and who should manage the task

Clark Quick
Speaker Clark Quick Digital Marketing Strategist GIE Media View Bio

2:00 PM – 2:45 PM

Attentive Technology & Solutions Session
Technology and Solutions
Sponsored By

2:00 PM – 3:00 PM

Networking Refreshment Break
General Session

3:00 PM – 4:30 PM

Keynote Session: Operation Outsource: Master Efficiency using Technology
General Session
Sponsored By

In an increasingly busy world, many professionals get stuck wishing for more hours in the day to serve clients, grow business, and take care of personal obligations. The inventive ones know how to put technology to work for them--including social media, Google, and key apps— increasing efficiency while improving performance. In this fun and high-energy program, you will discover how to ride the wave of technology and create better business outcomes, while putting time back on your clock!

In this session, you will:
• Discover secrets for adding muscle to your mission, building lucrative relationships.
• Identify turnkey techniques for better business and career management.
• Uncover client-connection 'spy tricks' that will make 99% of internet users go "HUH?"
while you gather valuable client info and keep an eye on your competition.
• Develop your dominance of task-automation while you outsource non-revenue generating 'busy' work...even if you work from home.

Crystal Washington
Speaker Crystal Washington Technology Strategist, and Futurist View Bio

4:30 PM – 6:30 PM

Welcome Reception in Exhibit Hall
General Session

8:00 AM – 5:30 PM

Registration Opens
General Session

8:00 AM – 9:00 AM

Continental Breakfast
General Session

9:00 AM – 9:50 AM

Taking Landscape Operational Teams Fully Digital (Safety, Employee Development, and Production)
Lawn and Landscape Track

Improve profitability, employee retention, and customer service by leveraging technology to manage labor, quality control, safety, and customer experiences. In this session we will discuss the following topics as they relate to digital, as well as best management practices for onboarding a series of operational technology platforms:

• Timecards
• ERP (Enterprise Resource Planning) Systems
• HR - from recruiting through separation
• Employee Development - internal training and certification programs
• Safety Tracking
• Surveys & Webforms

Loren McIrvin
Speaker Loren McIrvin Owner Allied Landscape View Bio

9:00 AM – 9:50 AM

The Essential Role of Technology in Streamlining Business Operations & Building Wealth
Pest Control Track
Here’s a chance to review the latest technology solutions for taking your pest control business to the next level, while providing valuable insights about how to make the implementation process as seamless as possible. The most successful pest control companies leverage technology to enhance operational efficiencies and drive recurring revenue, making these businesses attractive acquisition targets if and when it comes time to sell. Don’t miss this informative educational session led by a PMP well-versed in technology, strategic positioning, and mergers and acquisitions.
Andrew Barrows
Speaker Andrew Barrows Chief Strategy Officer Greenix Pest Control View Bio

10:00 AM – 10:45 AM

Technology & Solutions: How to Think Like a CTO to Drive Success
Technology and Solutions
Sponsored By
Technology is changing the game for today’s landscaping companies, and CTOs (with or without the title) are the ones re-writing the playbook. As leaders within your organization, your approach to technology can mean the difference between staying ahead or falling behind. Hear from Aspire Software founder and CEO Mark Tipton (and CTO Dan Blake) about what the role of chief technology officer actually entails—and why it matters for your company, no matter the size.
Mark Tipton
Speaker Mark Tipton Founder/CEO Aspire Software View Bio

10:00 AM – 11:00 AM

Networking Refreshment Break in Exhibit Hall
General Session

11:00 AM – 11:50 AM

Embrace Electric
Lawn and Landscape Track

One of the reasons Ian McCarthy was so excited to return to the landscape industry after a career in sports in Canada was the advent and rise of new technologies. After all, when he sold his first business, the iPhone hadn’t been introduced, people were still printing invoices, stuffing envelopes, and mailing monthly bills.

But a major attraction to return to the industry was the growth of electric equipment in the landscape industry. After being shown an array of handheld electric equipment during a demo at a local landscape yard a bell went off in his head. He heard about California and various other town’s proposing handheld gas equipment bans, and the rise of electric cars such as Tesla, and thought to himself that electric is the future.

Now he has an all-electric crew and that’s just the beginning. He’ll explain how he rolled out the fleet, got his crew on board, marketed it and used it to help grow his company.

Ian McCarthy
Speaker Ian McCarthy President Blue Claw Associates View Bio

11:00 AM – 11:50 AM

Training Techs with Tech
Pest Control Track
COVID-19 upended the industry’s training paradigm. With face-to-face training eliminated or on-hold in many parts of the country, industry training directors had to adapt on the fly. While virtual training accelerated during the pandemic, will those changes be permanent or temporary? Find out in this informative educational session featuring one of the industry’s leading technical directors.
Caroline Kirby
Speaker Caroline Kirby Technical Director Plunkett’s Pest Control View Bio

11:50 AM – 1:00 PM

Networking Lunch in Exhibit Hall
General Session

12:00 PM – 12:45 PM

The Golden Age of the Green Industry
Technology and Solutions
Sponsored By

Tech is in, and it's changing the green industry for the better. In this talk, Sean McCormick of SingleOps will share how technology-focused lawn and landscape companies are able to take their companies to new heights while others are overwhelmed with an increased backlog, fumbling through stacks of paper, and losing deals to competitors.

Attendees can expect to learn the following:

  • Benchmark metrics for proposal acceptance rate, backlog, time to payment, average job value, and more.
  • Best practices for closing, not just more jobs, but more quality jobs that prioritize profitability.
  • How technology can help your team power through that ever-growing backlog of scheduled work.
  • The impact integrated payments can have on your company's ability to get paid faster.
Sean McCormick
Speaker Sean McCormick Founder & CEO SingleOps View Bio

1:00 PM – 1:50 PM

Efficient Estimating
Lawn and Landscape Track
Tony Nasrallah founded Ground Works Land Design 12 years ago using a paper flyer and tracking all sales and data on a legal pad. Approximately five years ago, as business continued to grow, he realized it was time to look at overall company numbers with a finer eye. He implemented a CRM system that also assisted with time tracking, estimating and overhead recovery and labor burden. The first full year using this software, Ground Works saw 362% profit growth and this massive system overhaul has been a major factor in a 35+% YOY sales increase. It’s a numbers game, and as hard as it might be to say no, sometimes you have to walk away from your customers (especially if you’re losing money). Nasrallah will take you through his process from how he discovered his losses, to getting buy-in for the change and how he plans to dig even deeper into technology to grow his bottom line.
Tony Nasrallah
Speaker Tony Nasrallah President & Founder Ground Works Land Design View Bio

1:00 PM – 1:50 PM

Digital Marketing: The Key to Data-Driven Business Growth
Pest Control Track
For the average PMP often lacking the financial wherewithal to fund a fully dedicated marketing department, the topic of digital marketing can be daunting. But it doesn’t have to be. Learn the ‘ins and out’ of digital marketing from a leading industry expert who understands how not just to drive ‘clicks’ but drive revenue, making a tangible difference in a company’s bottom line.
Andrew Foster
Speaker Andrew Foster Senior Marketing Manager Rollins Inc. View Bio
Cam Glover
Speaker Cam Glover Managing Director Rollins, Inc. View Bio

2:00 PM – 2:50 PM

Eyes in the Sky
Lawn and Landscape Track
Eric Blevins will discuss the requirements and process of obtaining drone licensing, how he and his team use them for marketing, job site documentation/verification, bidding purposes and what customers think about the technology. He’ll also walk the audience through some specific examples of how they’ve used it to put together a proposal.
Eric Blevins
Speaker Eric Blevins Owner Evolve Landscaping and Evolve Flight View Bio

2:00 PM – 2:50 PM

Future of Drones: Applications & Uses in the Pest Control Industry
Pest Control Track
Drone technology is being used in a number of innovative applications in the structural pest control industry, including inspection of difficult-to-access areas of residential and commercial structures, but one of the most creative is a relatively new market for PMPs – disinfection services. In this highly anticipated session, learn how Florida Pest Control and parent company Rentokil have developed a drone disinfection program for the Miami Marlins Major League Baseball team. With more than 100 years of hygiene expertise, Rentokil is a world leader in creating safe environments for its customers. This large-area disinfection service is one of many examples of how Rentokil continues to innovate. In this informative educational session, the speaker also will address the use of drones in vegetation management.
David Fisher
Speaker David Fisher Senior Vice President Rentokil North America View Bio

3:00 PM – 4:00 PM

Networking Break in the Exhibit Hall
General Session

3:00 PM – 3:45 PM

Technology & Solutions Session 4
Technology and Solutions
Sponsored By

4:00 PM – 4:50 PM

The Communication Quandary
Lawn and Landscape Track
With so much communication technology out there, how do you figure out what works for you? Louis Perez, Jr., president and co-founder of Blue Native, will explain how he blends his numerous communication technologies and software to make sure his company is operating at peak efficiency. He’ll talk about how he figured out what worked best for his company, the process to getting everyone on board, what hiccups he hit along the way and how having multiple technology platforms benefits his company.
Louis Perez Jr.
Speaker Louis Perez Jr. CEO Blue Native Landscape & Irrigation View Bio

4:00 PM – 4:50 PM

Low Tech to High Tech
Lawn and Landscape Track

In 2016, New Castle implemented software. This implementation took them from a non-web-based system to a web-based system and it completely changed their workflow and sales process.

Prior to 2018, New Castle was not effectively tracking their budgets and margins. They were running a company and not truly knowing where they were profitable. In 2018, they were a $4.5 million dollar company. In this same year their revenue was down $350,000 but after Co-owner/General Manager, Brad Stephenson, and his team implemented software, they were able to pinpoint shortfalls and forecast for the future. They followed up in 2019 and 2020 with record breaking years because they planned properly and made the right calls on things moving forward.

New Castle also bought into the idea that automations were a critical piece of the sales and marketing process. and his team implemented and streamlined automations for nearly every division of their business which greatly contributed to an increase in revenue.

Stephenson will explain the process from transforming the business from a company basically void of technology to one that fully embraced it.

Brad Stephenson
Speaker Brad Stephenson Co-Owner and General Manager New Castle Lawn & Landscape View Bio

4:45 PM – 6:00 PM

Networking Reception in the Exhibit Hall
General Session

8:00 AM – 12:15 PM

Registration Opens
General Session

8:00 AM – 8:30 AM

Continental Breakfast
General Session

8:30 AM – 9:30 AM

Keynote Session: Technology and Beyond: Reimagining the Future Landscape from a Macro Perspective
General Session

Talk of an eventual “return” to the way things were is unrealistic. Nothing will be the same after this. Instead of preserving our tried-and-true ways of doing things, we must adapt and innovate quickly, and in real time to what will be an entirely new world.

Erica Orange will put these changes within a broader context and discuss several emerging trends that are shaping and impacting the future. Using macro technological, sociocultural, and economic trends as a catalyst, she will talk about how the major growth areas will uncover both the short- and long-term opportunities of tomorrow, and how all will transform the current landscape.

Erica Orange
Speaker Erica Orange Executive Vice President & COO The Future Hunters View Bio

9:30 AM – 10:15 AM

Networking Refreshment Break
General Session

9:30 AM – 10:15 AM

Technology & Solutions Session 5
Technology and Solutions
Sponsored By

10:15 AM – 11:05 AM

Technology Can Transform Human Resources
General Session

Over the last decade there has been a dramatic change in the HR function in terms of processes, business alignment, data management, and technology deployment. As employee-centric organizations look to improve the employee experience and effectiveness of the HR function, a unified Human Capital Management (HCM) system provides a terrific opportunity.

With the sudden onset of the COVID-19 Pandemic, it was clear Green Lawn Fertilizing/Green Pest Solutions needed to upgrade our HR technology to ensure business continuity. The HR functions relied on a combination of multiple disconnected legacy systems, paper forms and spreadsheets. The business utilized manual tracking and printed check lists for compliance. Each process functioned but were independent of each other, full of redundancy and extremely labor intensive.

Moving the business to a Human Capital Management (HCM) system enabled us to automate processes and bring them under one unified system. In the process, we discovered the many other ways an HCM would support the team and transform the business.

In this session, Mike Heiner, vice president of human resources, and Josh Willey vice president of operations, will walk you through:
• Evaluation of 10 HCM’s and the final selection process
• Integrations and legacy systems
• Recruiting, screening and onboarding functionality
• Time & Attendance & Payroll
• Employee Benefits Administration
• Embedded Learning Management Systems (LMS) for associate development
• Performance Management
• User adoption and The Service Experience
• Enhanced Communication and Associate Engagement tools
• Skills Tracking
• Document Management

Josh Willey
Speaker Josh Willey Senior Vice President of Operations Green Lawn Fertilizing/Green Pest Solutions View Bio
Mike Heiner
Speaker Mike Heiner VP of Human Resources Green Lawn Fertilizing/Green Pest Solutions View Bio

11:15 AM – 12:15 PM

Technology Today and Tomorrow
General Session

Landscape and lawn care and technology officers and directors will discuss how technology is affecting the industry now and in the future. The panelists will talk about the pain points and advantages technology is creating in the industry. The panel will be moderated by Michael Mayberry, Chief Technology Officer, Level Green.

Topics to be discussed:

  • Automating your company
  • The rise of robotic mowers
  • Equipment upgrades and are they worth it
  • Developing and keeping good personal relationships while embracing technology
  • Expanding your digital outreach
  • And much more


Michael Mayberry
Moderator Michael Mayberry Chief Technology Officer Level Green View Bio
Robert Bellio
Speaker Robert Bellio CTO SavAtree View Bio
Travis Dyer
Speaker Travis Dyer Director of Technology Clean Scapes View Bio

12:15 PM

Close of Conference
General Session