The membership-based business model is a problem solver for both businesses and customers. If you've ever used Amazon Prime, Spotify, NetFlix, Weight Watchers, SurveyMonkey, you are already part of The "Membership Economy." For lawn care and landscape businesses, "membership" offers the opportunity to create a "forever customer" who remains loyal and engaged even in times of economic distress or shifts in consumer behavior. Brian Bacigalupo and Beth Berry offercritical strategies, tactics, technology, and key performance indicators for transforming your customer base into a monthly "budget bill." Every business owner will remember 2020 as one of the most challenging years of their careers. Still, businesses with this model posted historical profit margins despite socio-economic, covid, and industry challenges. Whether your business is commercial or residential, you will learn how to create an easy-to-implement strategy for "membership" and unprecedented profit and retention in 2021.