It is a great time to be an irrigation professional or thinking about becoming one. Technology has allowed many industries to evolve and make significant leaps forward in regard to their product, how it’s marketed, produced and delivered. The irrigation industry has slowly and cautiously moved forward with a few technological advances, and John Taylor’s presentation will focus on these key advances, how to market them and the hidden value they provide landscape irrigation companies. Even if you don’t provide irrigation services, the advancements in technology may open your eyes to a new profit center.