Tony Nasrallah founded Ground Works Land Design 12 years ago using a paper flyer and tracking all sales and data on a legal pad. Approximately five years ago, as business continued to grow, he realized it was time to look at overall company numbers with a finer eye. He implemented a CRM system that also assisted with time tracking, estimating and overhead recovery and labor burden. The first full year using this software, Ground Works saw 362% profit growth and this massive system overhaul has been a major factor in a 35+% YOY sales increase. It’s a numbers game, and as hard as it might be to say no, sometimes you have to walk away from your customers (especially if you’re losing money). Nasrallah will take you through his process from how he discovered his losses, to getting buy-in for the change and how he plans to dig even deeper into technology to grow his bottom line.