As a team of small businesses committed to the relentless pursuit of “better,” Chenmark has seen businesses leverage technology in many different ways across a variety of industries. Over the years, they have developed a framework they use when thinking about technology in business, focusing on creating value and capturing more of the value they’ve created. Application of this framework helps clarify what technology companies should consider along the way and where they should apply the limited resources at their disposal. This presentation will take the audience from the blocking and tackling of using technology all the way though how to dominate in this space.