Social media can be overwhelming and seem to not provide a lot of return-on-invest of your time and money. But there are many effective ways to reach potential customers and retain the ones you have through social media and digital marketing. In this presentation, Lawn & Landscape’s Digital Marketing Strategist Clark Quick will: • Introduce the basics of social media and why it is important to use to grow your business • Go platform by platform and explain each ones benefits and how to use them effectively • Show successful examples that Quick has used with Lawn & Landscape • Address how to budget your time for social media and who should manage the task