During the pandemic, digital measures of marketing, communication, and estimating became popular, and Green Magic Landscapes took advantage. Carita Koen will explain the processes the company developed to help grow the bottom line and the challenges they faced along the way. Pivoting, adjusting, and embracing technology continues to keep Green Magic Landscapes in the forefront and sets them apart from the competition. She will illustrate how embracing technology has grown their bottom line by more than 50%.