Speaker Bio


Carita Koen

Carita Koen

CEO, Green Magic Landscapes

A Serial Entrepreneur, Mom, Wife, Christian, Mobile native, and an influencer amongst community leaders and her peers.   She is the Co-Founder & Chief Operations Officer at Green Magic Landscape.  Her background in customer relations, sales, and development has been instrumental in building effective and lasting relationships with clients. Setting achievable goals has been helpful in keeping the business on track for success. She's extremely passionate about the growth of minority businesses, improving diversity, equity, and inclusion initiatives, and uses the resources within the entrepreneurial ecosystem to ensure the company's continuous growth, sustainability, profitability, and opportunities to effectively compete in the marketplace. Her company has achieved many awards including 2018 Small Business of Month with the Mobile Chamber of Commerce, 2020 Eagle Awards Winner, and she was entered in the 2020 Class of 40 under 40 with the Mobile Bay Magazine. She has received a Bachelor of Science in Business Administration from the University of Mobile and working towards a Masters in Entrepreneurship and Business Innovation from the University of West Alabama.

She is a financial educator that specializes in empowering contractors to build Wealth and Embrace Financial Freedom by Improving Personal Credit, Building Business Credit, and Increasing Access to Capital.  Over 60% of businesses go out of business within the first 5 years due to lack of funding. It is her goal to lessen these percentages and achieve financial confidence to grow and scale their revenue.

She is also the creator of “Sista’s Link” a private community via social media that she created to offer Inspiration, Empowerment, and Best Business Practices for Women in Business.

She is married to husband and business partner Larry and is a mother of 4 beautiful children. In her spare time, she enjoys dancing, reading, inspiring others while well serving in organizations such as the Growth Alliance Taskforce with the Mobile Area of Commerce, Mobile Area Chamber of Commerce Board or Directors, University of Mobile Alumni Board, A member of National Association of Landscape Professionals Women in Landscape Network and other boards within her community. She is excited to grow, network, and thrive with growing organizations and believes that we can soar while working together to ensure the betterment of where we live, work, and play.