Schedule of Events
Lawn & Landscape Technology Conference 2022
Exhibit Hall Hours
Wednesday, August 10, 2022 - 4:30 PM - 6:30 PM
Thursday, August 11, 2022 - 10:00 AM - 6:00 PM
Times, sessions and speakers are subject to change.
08:00 AM – 07:00 PM
Registration Open
01:00 PM – 01:50 PM
Pre-Show Workshop: Old Company; New Tricks
Father and daughter team Nick and Grace DiBenedetto take on technology together to keep their company on the cutting edge. Nick, longtime owner, allowed his company to slip behind the times until his 25-year-old daughter entered and was shocked at the non-paperless company and challenged him to change for the sake of the young tech-savvy staff.
See how she navigated old school thoughts as she brought Grassmaster Plus up to the 21st century.


02:00 PM – 02:45 PM
How AI is transforming landscaping & lawn care sales

02:00 PM – 03:00 PM
Networking Refreshment Break
03:00 PM – 04:30 PM
KEYNOTE: Innovation, Technology, and the Future of Lawn Care and Landscaping
From enhanced communications to advanced data analytics. From the Internet of Things to sophisticated robotics. From artificial intelligence to blockchain. Rapidly evolving technologies are utterly transforming the ways that lawn care and landscaping services are delivered and businesses are run.
Jack Shaw is one of the world’s leading experts and speakers on the business impact of emerging technologies. In this program, he’ll share a vision of the future of lawn care and landscaping. He’ll describe how emerging technologies are enabling exponential change in the industry. And, he’ll show how your company can develop a sound strategy for dynamic digital transformation.

04:30 PM – 06:30 PM
Welcome Reception in Exhibit Hall
08:00 AM – 05:30 PM
Registration Open
08:00 AM – 09:00 AM
Continental Breakfast
09:00 AM – 09:50 AM
Steady software strategy
In the 15th year of business, The Finishing Touchez made the giant leap from creating estimates in Microsoft Word into a software that had estimating, CRM and time-tracking capabilities. As a small company with few resources to invest in such a process, they took a slow and calculated approach to implementation. First, they started with just enhancement estimates. Then, they worked on our service estimates. Lastly, they attacked using the time tracking feature. Along the way, they've learned some important lessons that will help others to embrace the technological era we find ourselves in. Eckles intends to share practical tools and rules that can help anyone keep issues, assignments, deadlines and responsibilities organized during their journey, too.


09:00 AM – 09:50 AM
Building a modern landscaping company using technology
Your customers and employees are using 2022 technology with tech-inflated expectations. They click for a coffee, tap for a ride, and can have just about anything delivered in moments. Your ability to meet their expectations will define your success.
Gerten looks at the green industry with a unique point of view. He spent 20 years building technology companies before making the leap into outdoor services in 2018 as the new owner of a landscaping company in Minnesota with 150 employees.
In this humorous talk, Wade cuts through the noise and shares his perspective on the top problems that can be solved today with technology. He also provides a roadmap for building a modern landscaping company that can meet the expectations of customers and employees into the future.

10:00 AM – 10:45 AM
Technology & Solutions Session 2
10:00 AM – 11:00 AM
Networking Refreshment Break in Exhibit Hall
11:00 AM – 11:50 AM
Numbers Tell the Story
Stop staring at a table of numbers and instead tell an interesting story with easy-to-read charts and different platforms. Data visualization can move your company forward and help you communicate numbers and data across your organization.
Caitlin Justice, the director of finance at Blades of Green Lawn Care and B.O.G. Pest Control, will show you how to make even the most anti-numbers person understand what the data means for your company and why explaining the numbers is important.
She will focus on how to build effective storytelling dashboards and charts using any software platform.

11:00 AM – 11:50 AM
Build trust in a digital world

11:50 AM – 01:00 PM
Networking Lunch in Exhibit Hall
01:00 PM – 01:50 PM
Utilizing Technology to Increase Profitability
Maximizing processes and procedures are crucial to creating a successful business. Without proper documentation and utilizing technology to streamline your operations, you will never be able to create profitable growth. Manske isolated areas of improvements in his company and utilized technology to propel his company to expand into a multi-million-dollar organization with seven divisions. Manske will go over the following topics in this workshop to help you be efficient and profitable:
- Using technology to document and streamline processes
- Understanding platforms to market your services to clients
- Utilizing marketing to attract team members
- Understanding the data and building your business with your software

02:00 PM – 02:50 PM
Technical solutions to help manage water and irrigation
In this
session Moreno will be speaking about using technology and processes to help
manage water/irrigation on sites. He will focus on the procedures he’s used
throughout the years from using smartphones to using the latest technology,
like drones for gathering site information. Moreno will also focus on how these
procedures will help save time and labor. He will provide information about
gathering the data, using irrigation mathematical formulas to understand your
site's conditions and water usage. Moreno will then go over the value of how
the process will make your company stand out. The outcome will be for each
person to come away with the ability to provide an extra level of water
management by way of technological solutions, digital reports, a general array
of water conservation products, ROI, budgeting, and sustainability for their
clients.

03:00 PM – 04:00 PM
Networking Break in the Exhibit Hall
03:00 PM – 03:45 PM
Your Solution to the Labor Challenge Could Lie in Your Technology

04:00 PM – 04:50 PM
From in person to digital: company culture translated

04:00 PM – 04:50 PM
Proven Strategies for Better Efficiency and Customer Relations Improvement Using Custom Forms

04:45 PM – 06:00 PM
Networking Reception in the Exhibit Hall
08:00 AM – 12:15 PM
Registration Open
08:00 AM – 08:30 AM
Continental Breakfast
08:30 AM – 09:30 AM
Analyzing Autonomous
For years, autonomous mowers have always been a "couple years away" from making their mark in the industry. But now they are a reality in North America, with service providers popping up on a regular basis and manufacturers heavily investing in commercial and residential models. Panelists will discuss their process of purchasing and implementing them, what challenges they faced and where they see the technology going in the future.


09:30 AM – 10:15 AM
Networking Refreshment Break
10:15 AM – 11:05 AM
The battery-powered battle
Gas-powered equipment has long been the tradition in the industry, but manufacturers have been improving battery-powered equipment year over year. Even with that progress, the perception of the tools hasn't changed for some. Panelists will discuss what is true and what is a myth about battery-powered hand-helds, mowers, etc. and will discuss their experience with the equipment.


11:15 AM – 12:15 PM
Employee Engagement


