Lawn & Landscape Technology Conference 2022

Exhibit Hall Hours

Wednesday, August 10, 2022 - 4:30 PM - 6:30 PM

Thursday, August 11, 2022 - 10:00 AM - 6:00 PM

Times, sessions and speakers are subject to change.

08:00 AM – 06:30 PM

Registration Open
Event Function

01:00 PM – 01:50 PM

Pre-Show Workshop: Old Company; New Tricks
All Access

Father and daughter team Nick and Grace DiBenedetto take on technology together to keep their company on the cutting edge. Nick, longtime owner, allowed his company to slip behind the times until his 25-year-old daughter entered and was shocked at the non-paperless company and challenged him to change for the sake of the young tech-savvy staff.

See how she navigated old school thoughts as she brought Grassmaster Plus up to the 21st century.

Nick DiBenedetto
Speaker Nick DiBenedetto President ND Landscapes and Grassmaster Plus View Bio
Grace DiBenedetto
Speaker Grace DiBenedetto Office Administrator Grassmaster Plus View Bio

02:00 PM – 02:45 PM

How AI is Transforming the Green Industry’s Sales Process
Technology and Solutions
Sponsored By
The green industry is rapidly changing its reputation of being behind the times when it comes to embracing technology. In recent years, Artificial Intelligence (AI) has brought tremendous gains for Business Developers working in commercial landscaping, as well as expanding consumer convenience by enabling 24x7 online sales of lawn care services. In this session, learn how AI is helping landscaping companies optimize sales productivity and why it is worth the investment.
Shiva Dhawan
Speaker Shiva Dhawan Co-Founder & CEO Attentive View Bio
Shawn Prince
Speaker Shawn Prince Head of Business Development Attentive View Bio

02:00 PM – 03:00 PM

Networking Refreshment Break
Event Function

03:00 PM – 04:30 PM

KEYNOTE: Innovation, Technology, and the Future of Lawn Care and Landscaping
Keynote Session
Sponsored By

From enhanced communications to advanced data analytics. From the Internet of Things to sophisticated robotics. From artificial intelligence to blockchain. Rapidly evolving technologies are utterly transforming the ways that lawn care and landscaping services are delivered and businesses are run.

Jack Shaw is one of the world’s leading experts and speakers on the business impact of emerging technologies. In this program, he’ll share a vision of the future of lawn care and landscaping. He’ll describe how emerging technologies are enabling exponential change in the industry. And, he’ll show how your company can develop a sound strategy for dynamic digital transformation.

Jack Shaw
Speaker Jack Shaw Innovation and Emerging Technology Strategist View Bio

04:30 PM – 06:30 PM

Welcome Reception in Exhibit Hall
Event Function

08:00 AM – 05:30 PM

Registration Open
Event Function

08:00 AM – 09:00 AM

Continental Breakfast
Event Function

09:00 AM – 09:50 AM

Steady software strategy
General Session

In the 15th year of business, The Finishing Touchez made the giant leap from creating estimates in Microsoft Word into a software that had estimating, CRM and time-tracking capabilities. As a small company with few resources to invest in such a process, they took a slow and calculated approach to implementation. First, they started with just enhancement estimates. Then, they worked on our service estimates. Lastly, they attacked using the time tracking feature. Along the way, they've learned some important lessons that will help others to embrace the technological era we find ourselves in. Eckles intends to share practical tools and rules that can help anyone keep issues, assignments, deadlines and responsibilities organized during their journey, too.

Sarah Eckles
Speaker Sarah Eckles Director of Creative Projects The Finishing Touchez View Bio
Jennifer Day
Speaker Jennifer Day President and CEO The Finishing Touchez View Bio

09:00 AM – 09:50 AM

Building a modern landscaping company using technology
General Session

Your customers and employees are using 2022 technology with tech-inflated expectations. They click for a coffee, tap for a ride, and can have just about anything delivered in moments. Your ability to meet their expectations will define your success.

Gerten looks at the green industry with a unique point of view. He spent 20 years building technology companies before making the leap into outdoor services in 2018 as the new owner of a landscaping company in Minnesota with 150 employees.

In this humorous talk, Wade cuts through the noise and shares his perspective on the top problems that can be solved today with technology. He also provides a roadmap for building a modern landscaping company that can meet the expectations of customers and employees into the future.

Wade Gerten
Speaker Wade Gerten Owner & CEO Clearscape Outdoor Services View Bio

10:00 AM – 10:45 AM

Using Real-time High Precision GNSS Tracking, IoT and Geospatial Analytics to Improve Landscaping Work Efficiency
Technology and Solutions
Sponsored By

Running a competitive and profitable landscaping business requires two key components - (a) real-time visibility of your distributed workforce, equipment and job completion (b) and data-driven insights to continuously improve your operational efficiency.

This session will explain how you can use the power of high precision GNSS tracking (<1m) , IoT and advanced geospatial analytics software to:

  • Auto-calculate the time and coverage of outdoor work such as lawn mowing, snow removal etc, without the need for any manual input.
  • Track workforce and equipment/robots (any brand) in real-time using a unified IoT platform.
  • Generate insights based on real-time and historical IoT data to improve operational efficiency and future work estimation/planning.
Deepak Pitta
Speaker Deepak Pitta Chief Executive Officer and Co-Founder SpaceAge Labs View Bio
Sashikumar Y.R.
Speaker Sashikumar Y.R. Chief Product Officer and Co-Founder SpaceAge Labs View Bio

10:00 AM – 11:00 AM

Networking Refreshment Break in Exhibit Hall
Event Function

11:00 AM – 11:50 AM

Numbers Tell the Story
General Session

Stop staring at a table of numbers and instead tell an interesting story with easy-to-read charts and different platforms. Data visualization can move your company forward and help you communicate numbers and data across your organization.

Caitlin Justice, the director of finance at Blades of Green Lawn Care and B.O.G. Pest Control, will show you how to make even the most anti-numbers person understand what the data means for your company and why explaining the numbers is important.

She will focus on how to build effective storytelling dashboards and charts using any software platform.

Caitlin Justice
Speaker Caitlin Justice Director of Finance Blades of Green Lawn Care View Bio

11:00 AM – 11:50 AM

Build Trust in a Digital World
General Session
During the pandemic, digital measures of marketing, communication, and estimating became popular, and Green Magic Landscapes took advantage. Carita Koen will explain the processes the company developed to help grow the bottom line and the challenges they faced along the way. Pivoting, adjusting, and embracing technology continues to keep Green Magic Landscapes in the forefront and sets them apart from the competition. She will illustrate how embracing technology has grown their bottom line by more than 50%. 
Carita Koen
Speaker Carita Koen CEO Green Magic Landscapes View Bio

11:50 AM – 01:00 PM

Networking Lunch in Exhibit Hall
Event Function

12:00 PM – 12:45 PM

Say Goodbye to “We’ve Always Done It This Way"
Technology and Solutions
Sponsored By
Change is not easy. For you, your customers, or your team. However, when done right - everyone can walk away a winner. Heather Dirksen, VP of Operations at SingleOps, is no stranger to change. Heather will share some of her biggest lessons learned while implementing new technology and processes in green industry organizations ranging from 1M-60M in annual revenue. This session will provide valuable insight to business leaders as they contemplate how to take their company and team to the next level.
Heather Dirksen
Speaker Heather Dirksen Vice President of Operations SingleOps View Bio

01:00 PM – 01:50 PM

Utilizing Technology to Increase Profitability
General Session

Maximizing processes and procedures are crucial to creating a successful business.  Without proper documentation and utilizing technology to streamline your operations, you will never be able to create profitable growth.  Manske isolated areas of improvements in his company and utilized technology to propel his company to expand into a multi-million-dollar organization with seven divisions. Manske will go over the following topics in this workshop to help you be efficient and profitable:

  • Using technology to document and streamline processes
  • Understanding platforms to market your services to clients
  • Utilizing marketing to attract team members
  • Understanding the data and building your business with your software
James Manske
Speaker James Manske Owner Elkhorn Lawn Care View Bio

02:00 PM – 02:50 PM

Technical solutions to help manage water and irrigation
General Session

In this session Moreno will be speaking about using technology and processes to help manage water/irrigation on sites. He will focus on the procedures he’s used throughout the years from using smartphones to using the latest technology, like drones for gathering site information. Moreno will also focus on how these procedures will help save time and labor. He will provide information about gathering the data, using irrigation mathematical formulas to understand your site's conditions and water usage. Moreno will then go over the value of how the process will make your company stand out. The outcome will be for each person to come away with the ability to provide an extra level of water management by way of technological solutions, digital reports, a general array of water conservation products, ROI, budgeting, and sustainability for their clients.

Max Moreno
Speaker Max Moreno Director of Water Management Harvest Landscape View Bio

03:00 PM – 04:00 PM

Networking Break in the Exhibit Hall
Event Function

03:00 PM – 03:45 PM

Your Solution to the Labor Challenge Could Lie in Your Technology
Technology and Solutions
Sponsored By
Adopting and implementing the right digital solutions for your company isn’t all about growing your business and increasing efficiency - you’ll also be building a business culture that empowers your team members. This session will highlight how digital solutions can positively impact your employee engagement and productivity, and why more and more companies are implementing these tools as part of their hiring and retaining strategy.
Tim Robinson
Speaker Tim Robinson COO WorkWave View Bio

04:00 PM – 04:50 PM

From In Person to Digital: Company Culture Translated
General Session
Becoming an expert when it comes to hiring and retaining employees, prospecting new clients and communicating with existing customers makes all the difference in business. Leave this session with a toolbelt of new technologies, ideas, and strategies to let your target audience know why you are the best landscaping company to be employed by, and why they should continue to be your customer.
Elizabeth Bonadonna
Speaker Elizabeth Bonadonna President Busy Beaver Lawn and Garden View Bio

04:00 PM – 04:50 PM

Proven Strategies for Better Efficiency and Customer Relations Improvement Using Custom Forms
General Session
In this interactive session, attendees will learn and be able to implement proven strategies for efficiency and business improvement in the areas of 1) office set up and workflow, 2) fast estimating 3) Site visit reports. These are the areas in which many companies experience a slow drip of financial loss without realizing it. Just a few, often simple, tweaks utilizing technology made in the spirit of operational efficiency and client expectation management can result in significant financial savings over the course of a year and long into the future; efficiencies that can be realized by virtually any company, regardless of size. Participants will also have the opportunity to calculate their unrealized financial losses to better understand where changes can be made, and new strategies can be implemented. This session will be augmented with clear and educational PowerPoint slides and other audio/visual tools. There will be adequate opportunities throughout the workshop for attendees to ask questions and share ideas.
Mike McCarron
Speaker Mike McCarron Founder and CEO Image Works Landscape Management (IWLM) View Bio

04:45 PM – 06:00 PM

Networking Reception in the Exhibit Hall
Event Function

08:00 AM – 12:15 PM

Registration Open
Event Function

08:00 AM – 08:30 AM

Continental Breakfast
Event Function

08:30 AM – 09:30 AM

Analyzing Autonomous
General Session

For years, autonomous mowers have always been a "couple years away" from making their mark in the industry. But now they are a reality in North America, with service providers popping up on a regular basis and manufacturers heavily investing in commercial and residential models. Panelists will discuss their process of purchasing and implementing them, what challenges they faced and where they see the technology going in the future.

Dave Szy
Moderator Dave Szy Publisher Lawn & Landscape magazine View Bio
Ben Collinsworth
Speaker Ben Collinsworth Director of Operational Technology Yellowstone Landscape View Bio
Janet DeNicola
Speaker Janet DeNicola Chief Technology Officer The Greenery, Inc. View Bio
Michael Mayberry
Speaker Michael Mayberry Chief Technology Officer Level Green View Bio

09:30 AM – 10:15 AM

Networking Refreshment Break
Event Function

09:30 AM – 10:15 AM

One Map to Rule Them All
Technology and Solutions
Sponsored By
Ever wondered why all the cities have a GIS? Because it is impossible to run operations - from maintenance of public spaces to 911 emergency services - at scale without a map to act as a common point of reference across teams. A landscaping business operating across hundreds of sites is no different - a property map that aligns sales to operations to account management will crush inflation, customer churn and labor turnover. Takeoffs, Estimates, Geo-tagged photos, Field Logs, Site audits, Job Sequences - all layered on top of each other in a single interface. Join us as we unveil the future in a panel discussion with Ben Collinsworth, Director of Technology at Yellowstone, Daniel Currin, CEO at Greenscape and Mick Mulhall, CEO at Mulhall's Landscape.
Utkarsh Sharma
Moderator Utkarsh Sharma CEO SiteRecon View Bio
Ben Collinsworth
Speaker Ben Collinsworth Director of Operational Technology Yellowstone Landscape View Bio
Daniel Currin
Speaker Daniel Currin CEO Greenscape View Bio
Mick Mulhall
Speaker Mick Mulhall President Mulhall’s Landscape View Bio

10:15 AM – 11:05 AM

The Battery-Powered Battle
General Session

Gas-powered equipment has long been the tradition in the industry, but manufacturers have been improving battery-powered equipment year over year. Even with that progress, the perception of the tools hasn't changed for some. Panelists will discuss what is true and what is a myth about battery-powered hand-helds, mowers, etc. and will discuss their experience with the equipment.

Kim Lux
Moderator Kim Lux Assistant Editor Lawn & Landscape magazine View Bio
Jeff Sebert
Speaker Jeff Sebert Founder and CEO Sebert Landscape View Bio
Wesley Hack
Speaker Wesley Hack Founder and Owner Hack's Landscape Creations View Bio
Brad Stephenson
Speaker Brad Stephenson Co-Owner and General Manager New Castle Lawn & Landscape View Bio

11:15 AM – 12:15 PM

Employee Engagement
General Session
Technology can help boost a bottom line by allowing companies to operate more efficiently. But diving into technology can also leave teams isolated as they become more tech savvy. But becoming more of a digital operation can also be used to bring employees together and help them become more engaged in company initiatives. Panelists will discuss the strategies and tools they use to engage employees through video, virtual software, social media and many other digital avenues.
Brian Horn
Moderator Brian Horn Editor Lawn & Landscape magazine View Bio
Daniele Collinson
Speaker Daniele Collinson Director of Client Experience Blades of Green Lawn Care & B.O.G. Pest Control View Bio
Leslie Herndon
Speaker Leslie Herndon President Greenscape View Bio
Justin White
Speaker Justin White CEO K&D Landscaping Inc. View Bio

12:15 PM

Close of Conference
General Session