Justin White is the CEO of K&D Landscaping, a full-service construction, water management, and maintenance company located in Santa Cruz, California. Taking over the family company in 2015, Justin has focused on sustainable growth with increased profitability. Expanding upon a solid foundation his parents built over 30 years ago, Justin took K&D from a small, $1 million mom-and-pop operation to a humming $12 million, technology-driven landscape company in the last 6 years. 

Justin and K&D are highly involved with their community. Justin sits on multiple non-profit boards and has led many community beautification projects to fruition.  Justin was recently inducted into Silicon Valley Magazine's 40 under 40 list, joining an impressive group of technology-driven leaders. With momentum on their side, K&D and Justin are poised to continue their aggressive growth trajectory with a goal of $30 million by 2030. Justin has embraced technology and focuses on being a leader in the industry with his innovative strategies. This included installing a new more robust software solution in 2021 to aid in customer experience, financial reporting, growth predictions, and profitability. As with any growing company, there have been many obstacles and challenges along the way which have provided key learning experiences. Leveraging his 14+ years in the industry, (from laborer to now CEO,) Justin has an expansive perspective and his presentations are exciting and engaging. He also writes a monthly column – Raise the Bar – for Lawn & Landscape magazine.

If you are interested in learning more about Justin and K&D before the conference type "K&D Landscaping Justin White" into Spotify or Apple podcasts to find episodes Justin has been featured on. 

Click here for a Q&A with Justin White.