Josh Wise

Josh Wise

CEO, GrassRoots Turf

Josh Wise, at the age of 22, after working in the lawn care industry, felt it could be done better.  In 2002 he set out to do just that and he started GrassRoots Tree and Turf Care, Inc. with his focus being on customer service. He was one of the first to implement a monthly billing program and GrassRoots is the only company recording all their treatments with body cameras.  In 2019, Josh took his family-owned business to the next level by now offering franchises with plans to become a nationwide company. His goal was, and is, to change how people see the lawn care industry and provide clients with a sense of security in their choice of lawn care service. Josh is known for his fun personality and his care for people, and he enjoys traveling with his family.  

Service Breakdown:

  • 100% Residential
    • 100% Lawn Care